Pulse and Events
Brancheneinblicke sowie Analysen und Präsentationen von führenden Branchenexperten in unseren halbjährlichen Geschäftsforen. Die Artikel in diesem Bereich sind zur Zeit nur in englischer Sprache verfügbar.
Car brand websites have grown ever more sophisticated in their attempts to turn virtual visitors into physical customers, but in reality, how good are they at achieving that goal?
Eighteen months ago, Patrick Hofstetter was asked by Renault to set up a ‘Digital Factory’ in Paris that would oversee all online aspects of the group’s three global brands. AMI’s Glenn Brooks spoke to him in mid-January, curious to hear what role digital marketing is playing in the impressive Europewide growth of Dacia.
The 83rd Geneva Motor Show opens this week, running from the 7th to 17th March.